Consumer Behaviour - BUSD 2190

Credit(s): 3 | Hours: Lecture - 45, Lab - 0, Other - 0

The solution to marketing problems rests in sound analysis of consumer behaviour. Using the case method, you will find a practical outlet for quantitative and qualitative consumer analysis tools. Cases will explore both goods and services marketing in both industrial and consumer environments.

Prerequisite: BUSD 1013 Program/Plans: BADP, OP

For tuition & fees information, use our Tuition & Fees Estimator.

Term Section Class Duration Schedule Open Studies

Edmonton

Fall A01 40210 Sep 3 - Dec 13, 2019 Thu: 09:00 AM - 10:00 AM
Tue: 08:00 AM - 10:00 AM
Winter A01 10240 Jan 6 - Apr 24, 2020 Wed: 12:00 PM - 01:00 PM
Mon: 11:00 AM - 01:00 PM
Winter A02 10241 Jan 6 - Apr 24, 2020 Wed: 08:00 AM - 09:00 AM
Mon: 08:00 AM - 10:00 AM
Term Section Class Duration Schedule Open Studies

Online

Fall O01 41939 Sep 3 - Dec 18, 2019
Winter O01 11972 Jan 6 - Apr 24, 2020

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