Consumer Behaviour - BUSD 2190Credit(s): 3 | Hours: Lecture - 45, Lab - 0, Other - 0
The solution to marketing problems rests in sound analysis of consumer behaviour. Using the case method, you will find a practical outlet for quantitative and qualitative consumer analysis tools. Cases will explore both goods and services marketing in both industrial and consumer environments.Prerequisite: BUSD 1013 Program/Plans: BADP, OP, TRD
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|Winter||A01||10240||Jan 6 - Apr 24, 2020|| Wed: 12:00 PM - 01:00 PM |
Mon: 11:00 AM - 01:00 PM
|Fall||A01||40210||Sep 3 - Dec 13, 2019|