Marketing Strategy - BUSD 2008

Students will understand how companies use marketing strategies to achieve organizational objectives. Through assignments and projects, students will make strategic marketing decisions related to product, pricing, distribution, and marketing communication. Students will analyze the external environment and organizational capabilities to make decisions that provide value to customers.

Note: Prerequisite BUSD 1013. Restricted to Business Administration and Open Studies.

This course is delivered in a classroom setting with face-to-face instruction at regularly scheduled times.

Term	Duration	Schedule	Class	Section	Open Studies
Edmonton
Fall	Sep. 3 - Dec. 20, 2024	Tue, Thu: 08:00 - 09:30 am	40219	A01	Yes
Fall	Sep. 3 - Dec. 20, 2024	Mon: 06:30 - 09:30 pm	40220	A02	Yes
Fall	Sep. 3 - Dec. 20, 2024	Mon, Wed: 11:00 am - 12:30 pm	40221	A03	Yes
Fall	Sep. 3 - Dec. 20, 2024	Mon, Wed: 03:30 - 05:00 pm	40222	A04	Yes
Winter	Jan. 6 - Apr. 25, 2025	Tue, Thu: 05:00 - 06:30 pm	10165	A02	Yes
Winter	Jan. 6 - Apr. 25, 2025	Tue, Thu: 12:30 - 02:00 pm	10166	A03	Yes
Winter	Jan. 6 - Apr. 25, 2025	Mon: 06:30 - 09:30 pm	10167	A04	Yes
Winter	Jan. 6 - Apr. 25, 2025	Tue: 12:30 - 02:00 pm Fri: 12:30 - 02:00 pm	10168	A05	Yes

For each course session or class time, you can choose to attend in person, online in real-time or watch a previously recorded session.

Term	Duration	Schedule	Class	Section	Open Studies
Edmonton
Fall	Sep. 3 - Dec. 20, 2024	Mon, Wed: 12:30 - 02:00 pm	40223	H05	Yes
Fall	Sep. 3 - Dec. 20, 2024	Tue: 03:30 - 05:00 pm Fri: 03:30 - 05:00 pm	40224	H06	Yes
Fall	Sep. 3 - Dec. 20, 2024	Mon, Wed: 12:30 - 02:00 pm	40225	H07	Yes
Winter	Jan. 6 - Apr. 25, 2025	Fri: 02:00 - 05:00 pm	10169	H06	Yes
Winter	Jan. 6 - Apr. 25, 2025	Fri: 11:00 am - 02:00 pm	10170	H07	Yes

This course can be taken through Open Studies or through our Business AdministrationRead our application guide and apply now.

Tuition and fees for 2024-2025 Open Studies

	Tuition estimate	+	Fees estimate	=	Total estimate
One 3-credit course	$495		$714.70		$1,209.70

See the detailed fees for this course

Digital resource fee:	$7.00 max per term
Program and supplies fee:	$19.2 max per term
Registrarial and student service fee:	$41.00 max per term
Student technology fee:	$12.00 max per term
Students’ Association fees
Health and dental plan:	$386.00 per year
Students’ Association:	$51.50 per term
U-Pass:	$180.00 per term
Legal plan:	$18.00 per year

Note: You may be eligible to opt out of some Student Association fees after enrolling. Visit Tuition and Fees for more information.

	Tuition estimate	+	Fees estimate	=	Total estimate
One 3-credit course	$1497		$714.70		$2,211.69