Social and Digital Communication - BUSD 2023

Students take an in-depth look at social and digital media communication technologies from the perspective of a small-to-medium-sized enterprise (SME). Students learn the potential impact of these technologies and how they can be used to build long-term customer relationships by allowing their customers to connect, collaborate, and then share ideas and information. Through a practical approach, students learn about social and digital media trends and technology, return on investment (ROI) of social media strategies, social media best practices, web analytics, search engine optimization (SEO), blogging, podcasting, mobile marketing, and web-based advertising strategies. Students design, develop, and present an integrated social and digital media strategy for an SME.

Note: Prerequisite BUSD 1013 or BUSN 1278. Restricted to Administrative Professional, Business Administration and Open Studies.

This course is delivered in a classroom setting with face-to-face instruction at regularly scheduled times.

Term	Duration	Schedule	Class	Section	Open Studies
Edmonton
Fall	Sep. 3 - Dec. 20, 2024	Tue: 06:30 - 09:30 pm	40302	A01	Yes
Fall	Sep. 3 - Dec. 20, 2024	Tue, Thu: 05:00 - 06:30 pm	40303	A02	Yes
Fall	Sep. 3 - Dec. 20, 2024	Tue: 09:30 - 11:00 am Thu: 09:30 - 11:00 am	40304	A03	Yes
Winter	Jan. 6 - Apr. 25, 2025	Mon: 02:00 - 03:30 pm Wed: 02:00 - 03:30 pm	10247	A01	Yes
Winter	Jan. 6 - Apr. 25, 2025	Tue, Fri: 09:30 - 11:00 am	10248	A02	Yes

For each course session or class time, you can choose to attend in person, online in real-time or watch a previously recorded session.

Term	Duration	Schedule	Class	Section	Open Studies
Edmonton
Fall	Sep. 3 - Dec. 20, 2024	Mon, Wed: 11:00 am - 12:30 pm	40305	H04	Yes
Fall	Sep. 3 - Dec. 20, 2024	Mon, Wed: 08:00 - 09:30 am	40306	H05	Yes
Winter	Jan. 6 - Apr. 25, 2025	Tue: 08:00 - 09:30 am Thu: 08:00 - 09:30 am	10249	H03	Yes

This course can be taken through Open Studies or through one of our many programs. Read our application guide and apply now.

Tuition and fees for 2024-2025 Open Studies

	Tuition estimate	+	Fees estimate	=	Total estimate
One 3-credit course	$495		$714.70		$1,209.70

See the detailed fees for this course

Digital resource fee:	$7.00 max per term
Program and supplies fee:	$19.2 max per term
Registrarial and student service fee:	$41.00 max per term
Student technology fee:	$12.00 max per term
Students’ Association fees
Health and dental plan:	$386.00 per year
Students’ Association:	$51.50 per term
U-Pass:	$180.00 per term
Legal plan:	$18.00 per year

Note: You may be eligible to opt out of some Student Association fees after enrolling. Visit Tuition and Fees for more information.

	Tuition estimate	+	Fees estimate	=	Total estimate
One 3-credit course	$1497		$714.70		$2,211.69