Design Process Analytics - DATA 3302

Learners explore the purpose, practice, and ethics of consumer research within the design process as related to digital marketing. This course examines mainstream and emerging research processes and methodologies with an emphasis on data interpretation and analysis. Learners are challenged to integrate key findings into strategic components of a marketing plan addressing psychographics, information needs, and media preferences of target audiences.

Note: Restricted to Digital Marketing.

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The personal information requested on this form is collected under the authority of section 33(c) of Alberta’s Freedom of Information and Protection of Privacy Act and will be used to process your request for information, for internal statistical and enrolment management purposes and to provide ongoing information regarding our courses, programs or events. For information about the collection and use of this information, contact the Regulatory & Compliance Coordinator at 10215 108 Street NW, Edmonton, AB, T5J 1L6, Tel. 780.644.6000.


To take this course apply to our Digital Marketing program. Read our application guide and apply now.

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