Advanced User Experience Design - DESN 3208

This course explores the principles of advertising and promotion for products and services in business to consumer (B2C) and business to business (B2B) markets in addition, the course emphasis the end-user experience. Learners develop a clear, comprehensive branding strategy for a product or service based upon the fact that a brand is the totality of how consumers perceive, experience, and respond to a product or service. Learners focus on promotions, point of purchase, direct response, and media planning.

Note: Prerequisite DESN 2301. Restricted to Digital Design and Digital Marketing.

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This course can be taken through one of our many programs. Read our application guide and apply now.

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