Consumer Behaviour - BUSD 2190

An understanding of consumer behavior will help in the development of effective marketing strategies. By developing an understanding of how consumer behaviour impacts marketing activities and applying that knowledge to different consumption situations, students will learn how to predict buying decisions, determine the needs of target markets, and make informed marketing decisions.

Note: Prerequisite BUSD 1013. Restricted to Business Administration and Open Studies.

This course is delivered in a classroom setting with face-to-face instruction at regularly scheduled times.

Term	Duration	Schedule	Class	Section	Open Studies
Edmonton
Winter	Jan. 6 - Apr. 25, 2025	Tue, Fri: 02:00 - 03:30 pm	10264	A01	Yes

For each course session or class time, you can choose to attend in person, online in real-time or watch a previously recorded session.

Term	Duration	Schedule	Class	Section	Open Studies
Edmonton
Winter	Jan. 6 - Apr. 25, 2025	Tue: 02:00 - 03:30 pm Thu: 02:00 - 03:30 pm	10265	H02	Yes

This course can be taken through Open Studies or through our Business Administration program. Read our application guide and apply now.

Tuition and fees for 2024-2025 Open Studies

	Tuition estimate	+	Fees estimate	=	Total estimate
One 3-credit course	$495		$714.70		$1,209.70

See the detailed fees for this course

Digital resource fee:	$7.00 max per term
Program and supplies fee:	$19.2 max per term
Registrarial and student service fee:	$41.00 max per term
Student technology fee:	$12.00 max per term
Students’ Association fees
Health and dental plan:	$386.00 per year
Students’ Association:	$51.50 per term
U-Pass:	$180.00 per term
Legal plan:	$18.00 per year

Note: You may be eligible to opt out of some Student Association fees after enrolling. Visit Tuition and Fees for more information.

	Tuition estimate	+	Fees estimate	=	Total estimate
One 3-credit course	$1497		$714.70		$2,211.69