Digital Marketing

What to expect from the program

In this program, students build upon their previous diplomas or degrees to add specialized expertise in digital marketing. You will learn how to identify and target audiences, analyze social media algorithms, gather website data, and create compelling content that significantly enhances brand awareness, boosts website traffic, and drives sales.

Additionally, you will master the core principles of user experience design, analytics, search engine optimization, integrated media strategies, and web development techniques, expanding your skills and knowledge in the digital landscape.

Graduate with experience

NorQuest College believes in the importance of on-the-job experience that provides an enriched learning opportunity.

In your final semester, you will complete a capstone project, where you will apply your new integrated digital marketing skills and strategic insights to a real-world business environment.

Addtional information

Delivered through a unique partnership with Bow Valley College, the Digital Marketing program offers you the opportunity to earn a dual institution diploma from both NorQuest College and Bow Valley College. While Bow Valley College owns the curriculum, you'll complete your studies at NorQuest's downtown Edmonton campus, giving you access to expert instructors and a dynamic learning environment in the Edmonton area.

Career opportunities

Digital marketing professionals are in high demand to help organizations effectively promote their products and services on a variety of online platforms. By adding the Digital Marketing Diploma to your existing diploma or degree, you can expand your career opportunities to include exciting roles such as:

• Digital Marketing Specialist 
• Social Media Expert 
• Graphic Designer 
• Copywriter 
• Influencer 
• Marketing Analyst 
• Content Strategist 
• User Experience Designer 

Many of these roles can be found across industries, including in agencies, startups, large corporations, non-profits, and even as a freelance professional.